GM Diesel Comfort on the Missouri Pacific Eagle, c.1948. An original page, not a modern reprint or copy.
Unframed Print. Very Good Condition. Item #374756
An original colour advert, undated, but probably early 1940s, image measuring 14.5 x 22.5 cms, in a thick card mount measuring 25 x 32.5 cms ready for framing. This richly illustrated advertisement from General Motors' Electro-Motive Division contrasts the discomforts of early rail travel with the modern luxury of diesel-powered sleeping cars. The triptych layout moves from past to present: at the top, a nostalgic scene of men in nightshirts navigating cramped bunks lit by oil lamps; in the centre, a sleek Missouri Pacific diesel locomotive speeds across the landscape; and at the bottom, a serene bedroom scene aboard the Missouri Pacific Eagle, where a couple enjoys the quiet comfort of a private compartment. The copy is both technical and emotive. It dismisses the jerky sleep-destroying stops and starts” of old trains and celebrates the deep, refreshing sleep” made possible by GM's smooth diesel propulsion. The ad positions General Motors not just as an engine manufacturer, but as a guarantor of restful, modern travel ; better trains follow General Motors locomotives.” The Missouri Pacific Eagle, with its private sleeping quarters and streamlined design, becomes the embodiment of post-war American progress: fast, clean, and quietly luxurious. This piece is emblematic of late 1940s rail advertising, where technological innovation was paired with domestic comfort, and the journey itself was reimagined as an extension of home. Size: 27 x 35 cms. Category: PRINTS : Adverts; Prints of Historic Adverts; Prints Mixed Selection.
Keywords: BZDB395 PRINTS : Adverts; Prints of Historic Adverts; Prints Mixed Selection. FROM OIL LAMPS TO QUIET LUXURY : GENERAL MOTORS LOCOMOTIVE ADVERTISING, LATE 1940S GM Diesel Comfort on the Missouri Pacific Eagle, c.1948. An original page, not a modern r
Price: £12.95